Upcoming initiatives

A microsite and branding for the “Downtown Champ Program Initiative” recognizing and promoting key businesses who demonstrate commitment to their own success is being finalized.

 

A feasibility research for creating a local Development Investment Group is presently being investigated.

Past initiatives and workshops

Invest in Your Business Series, Customer Experience

  • An Accessibility for Ontarians with Disabilities Act (AODA) workshop provided an overview of  businesses needs to know to be compliant with the new Act.

    Click here for the workshop's summary notes. 

  • Preparing Your Business for International Visitors (Program information here)
    Interactive half day workshop designed to provide information and resources to assist you preparing your business to welcome international visitors with a focus on Asian cultures. The workshop will enhance customer service skills and confidence when providing services to customers from diverse cultures. Gain customer loyalty within these growing visitor markets.

    Click here for the workshop's summary notes. 
  • Partnership Marketing: "a fast way to open new doors"(Program information here)
    Knowledge, skills and tools to effectively develop and sell packages and offers to support your business growth and local tourism.
    A workshop report is being finalised and will be published here soon.
    Click here for the workshop's summary notes.

 

Invest in Your Business Series, Marketing

More than 30 Port Hope businesses joined Albert Mastromartino, Marketer, Strategist, General Manager and Fleming College Teacher seeking the right strategies to make their marketing efforts as effective as possible. The workshops provided tools and training using practical examples of how successful businesses were using marketing toolkits, Ecommerce, time management resources and social media marketing to drive new business. All workshops included strategic principles, practical solutions and participation interaction.

Click here for detailed information on each workshop.

 

 

Website

The mydowntownporthope.com website you are presently viewing was redevelopped to offer online tools for simplified access to resources specific to doing business downtown Port Hope such as business planning, available space, market information, incentives, funding, heritage grants, by-laws, etc.

 

Business Resource guides profiling key contacts, services and process.

The Guide to Resources for Business and Property Owners in Downtown Port Hope provides basic information on doing business in the Heritage District.

 

The Port Hope New Business Guide, intended as a guide for new businesses within the Municipality of Port Hope, provides tips and resources on starting a new business.

 

 

 

Retail Makeover Bootcamp.

On March 10th 2014 the Municipality of Port Hope and the HBIA hosted a well-attended Retail Makeover Bootcamp with Barbara Crowhurst, leading Retail Business Coach and CEO of Retail Makeover. The full-day workshop event was a learning day for more than 30 Port Hope retailers who were ready to take their business to the next level.

 

View or download the workshop presentation documents:

Fine Tune your Financial Review. 

Retail Store Design and Product Placement.

Best Practices for Business Success.

Creating an Effective In-Store Sales Focus.

 

Professional development opportunities and best practice workshops.

On September 9th 2014 The Municipality of Port Hope in partnership with the Retail Council of Canada ( RCC) hosted an evening session on how Independant Retailers can compete and win against box stores and price driven competition.

 

View or download RCC's 4 Ways To Win for Independent Retailers report

Click here to view the video presentation

 

 

 

Retail Managers Certification.

Through Retail Council of Canada, a 8-week course was offered to HBIA business owners or managers who wanted to take their retail career to the next level by leading and inspiring their employees. The certification course was delivered through weekly conference calls with expert industry speakers in communication, leadership, human resources, operations, marketing, sales, customer service, administration and planning.

 

Social Media initiatives.

A successful Facebook introductory level course was offered to HBIA businesses with an existing Facebook page that had less than 200 "page likes". The goal was to double their number of "likes" and audience engagement within 4 weeks.

 

 

 

 

Click here for the Facebook Resources Guide

Click here for 10 Ways to Find More Local Facebook Fans

Click here to consult a Social Media Glossary

Click here to view Facebook Marketing tips for small businesses

Click here to view 10 Social Media Tips for Small Businesses just getting started

 

A follow-up program is being planned focusing on best practices for general Social Media strategy and Social integrated marketing with the development of a HBIA peer support network.

 

Cooperative advertising and promotion

  • A stewardship radio campaign was executed in support of existing retailers in the downtown core and a cooperative radio campaign was launched featuring restaurants and businesses within Downtown.
  • A logo and brochure template was developed and made available in response to request from a collective of Food and Beverage merchants to support their efforts to form an informal dining association to pool their resources for marketing efforts.
  • Staff attended a Retail & Franchise Business Trade Show in September 2014 to promote available opportunities in Port Hope to potential new businesses. 23 available business opportunities were showcased. Over 160 brochures were given to various business opportunities.
  • A 4 week trial Google AdWords campaign linking the website mydowntownporthope.com led to 850,000 impressions with 1004 clicks on 3 separate ads for Downtown Business Retention & Expansion.
  • A full page ad in Port Hope’s 2015 Visitor’s Guide and the Capital Theatre’s 2015 Program Guide was developed in support of Downtown Business retention and attraction.